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August 20, 1997

Email from the Editor
TIME Daily has changed its look, and more changes are on the way

Many of us working online have been trying to figure out how to transplant the old practice of journalism onto this fertile new medium. It's great fun, of course: We can take risks here that you'd never see on the printed page, use tools to tell stories more effectively and even reinvent our young selves every few months. The trick, of course, is to find -- and nourish -- the stuff that works best.

To that end, we've been quietly retooling TIME Daily lately, tinkering with both its tone and appearance. Some readers have noticed that we're using a less formal and more interpretive voice. That's because we believe plenty of other places (our cousins at CNN, for instance) do a fine job of telling you the Who, What, Where and When of a story; Time Inc.'s stock and trade is telling the Why of it. Indeed, we suspect the formula that Henry Luce first mastered 74 years ago -- providing the last word, rather than the first -- is especially important on the noisy and information overloaded Web. The fiendish challenge, of course, is doing it on constant deadline. We've also gone to a one story/one page format, which helps readers find only the stories they want to view. We know that means you have to click more, but our new publishing system is designed to deliver stories at far faster speeds.

           --Joshua Quittner,
           acting editor

           TIME Daily