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August 20, 1997
Email from the Editor
Many of us working online have been trying to figure out how to
transplant
the old practice of journalism onto this fertile new medium. It's great
fun, of course: We can take risks here that you'd never see on the
printed
page, use tools to tell stories more effectively and even reinvent our
young selves every few months. The trick, of course, is to find -- and
nourish -- the stuff that works best.
To that end, we've been quietly retooling TIME Daily lately,
tinkering
with both its tone and appearance. Some readers have noticed that we're
using a less formal and more interpretive voice. That's because we
believe
plenty of other places (our cousins at CNN, for instance) do a fine job
of
telling you the Who, What, Where and When of a story; Time Inc.'s stock
and
trade is telling the Why of it. Indeed, we suspect the formula
that
Henry Luce first mastered 74 years ago -- providing the last word,
rather
than the first -- is especially important on the noisy and information
overloaded Web. The fiendish challenge, of course, is doing it on
constant
deadline. We've also gone to a one story/one page format, which helps
readers find only the stories they want to view. We know that means you
have to click more, but our new publishing system is designed to deliver
stories at far faster speeds.
--Joshua Quittner, TIME Daily |