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| TIMOTHY WHITE/HARPO PRODUCTIONS |
| Oprah Winfrey made her talk show more immediate, more confessional, more personal |
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Oprah Winfrey
She didn't create the talk-show format. But the compassion and intimacy she put into it have created a new way for us to talk to one another
By DEBORAH TANNEN
Intro: Technology Shaped the Show
21st Century: The Future of Arts
Monday, June 8, 1998
The Sudanese-born supermodel Alek Wek stands poised and insouciant as the talk-show host, admiring her classic African features, cradles Wek's cheek and says, "What a difference it would have made to my childhood if I had seen someone who looks like you on television." The host is Oprah Winfrey, and she has been making that difference for millions of viewers, young and old, black and white, for nearly a dozen years.
Winfrey stands as a beacon, not only in the worlds of media and entertainment but also in the larger realm of public discourse. At 44, she has a personal fortune estimated at more than half a billion dollars. She owns her own production company, which creates feature films, prime-time TV specials and home videos. An accomplished actress, she won an Academy Award nomination for her role in The Color Purple, and this fall will star in her own film production of Toni Morrison's Beloved.
But it is through her talk show that her influence has been greatest. When Winfrey talks, her viewers an estimated 14 million daily in the U.S. and millions more in 132 other countries listen. Any book she chooses for her on-air book club becomes an instant best seller. When she established the "world's largest piggy bank," people all over the country contributed spare change to raise more than $1 million (matched by Oprah) to send disadvantaged kids to college. When she blurted that hearing about the threat of mad-cow disease "just stopped me cold from eating another burger!", the perceived threat to the beef industry was enough to trigger a multimillion-dollar lawsuit (which she won).
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